READY.
AIM.
SELL.
The MSP Sales Masterclass That Turns Compliance Into Closed Deals
Stop being a commodity. Start being a trusted Cyber Guardian. Learn Mike Kolodkin's proven "Ghost-Proof" framework to close high-value GRC contracts — in just 60 minutes.
Are You Getting Ghosted?
Competing on Price
You're treated like a commodity. Prospects shop your quotes against three other MSPs and pick the cheapest one — ignoring the value you bring.
Proposals Disappear
You invest hours crafting proposals, send them over, and then... crickets. No response. No meeting. Your IP walks out the door.
Compliance Confusion
Your prospects know they need compliance but don't understand it. You struggle to translate technical frameworks into business value they'll pay for.
If any of this sounds familiar, this webinar was built for you. Mike Kolodkin has helped MSPs across the country break free from the commodity trap and start closing high-value GRC contracts.
Your 60-Minute Battle Plan
Three phases. One hour. Everything you need to transform how you sell cybersecurity compliance.
READY — Build Your Foundation
- Define your Unique Value Proposition — what makes YOU different
- Identify your Ideal Customer Profile — who you're really selling to
- The 7-Stage Sales Funnel (Miller-Heiman methodology)
- Fix, Avoid, or Accomplish — the three things every buyer wants
- Understanding Growth Mode vs. Trouble Mode triggers
AIM — Target, Engage & Qualify
- Prospecting strategies — Inbound vs. Outbound that actually work
- The NBAT Qualifying Framework (Need, Budget, Authority, Timeline)
- Discovery deep-dive — asking 5-7 levels of 'why'
- Escaping the TechSpeak Trap — translate jargon to business value
- The Feel-Felt-Found empathy technique for building trust
- Green Sheet pre-call planning for intentional selling
SELL — Close with Confidence
- SPIN Selling applied to cybersecurity compliance
- Presenting value BEFORE price — the cost-of-pain framework
- Objection handling with the LUCR method (Listen, Understand, Clarify, Respond)
- The Anti-Ghosting Strategy — never lose a deal to silence again
- Asking for the business in a frank and fear-free manner
- Post-sale growth: referrals, expansion, and CRM automation
Walk Away With Real Weapons
7-Stage Sales Funnel
A proven, repeatable process from prospecting to close — no more winging it.
Ghost-Proof Framework
Never send a proposal into the void again. Qualify buyers before they waste your time.
Value Quantification
Show prospects the ROI in their own numbers. Make the cost of inaction impossible to ignore.
Objection Playbook
Handle the 4 most common objections with the LUCR method. Turn 'no' into 'tell me more.'
Plus: Live Q&A, downloadable handouts, and access to Lionfish's Cyber Tackle Box GRC — the compliance-as-a-service platform that turns frameworks into recurring revenue.
Meet Mike Kolodkin
Mike Kolodkin
VP BUSINESS DEVELOPMENT | LIONFISH CYBER SECURITY
With years of experience helping MSPs close high-value GRC contracts, Mike has developed the "Ghost-Proof" framework that transforms how MSPs approach compliance sales. His methodology blends proven sales frameworks — including Miller-Heiman and SPIN Selling — with deep cybersecurity industry expertise.
His mission: Help you stop being a commodity and start being a trusted Cyber Guardian.
Is This For You?
Backed by Industry Authority
Secure Your Seat Now
March 5th, 2026 — 12:00 to 1:00 PM EST. Free. Live. Limited seats.
The Cost of Doing Nothing Is Higher Than You Think
Every day you sell on price instead of value, you leave money on the table. Every proposal you send without qualifying the buyer first risks being shopped to your competitors. This webinar gives you the framework to change that — in one hour.
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